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Video: Coca-Cola Changes the Game with Online Only Ramadan Campaign

Minutes before Coca-Cola released their much-anticipated Ramadan ad campaign, they put out a notice saying that the adverts will only run online, while the money saved from purchasing airtime will go directly to those in need.

The ad we have been waiting for all Ramadan is finally here. Today, Coca-Cola Egypt released two videos on their YouTube channel, the first giving a notice to fans that their ad will not be broadcasted on TV, and that they'll instead be spending the money usually used to buy primetime TV slots to develop 100 needy villages in Egypt.


A lot of companies with big budget ads this year were harshly criticised on social media for 'wasting' millions on commercials. Quickly following up their announcement, Coca-Cola posted the first of a series of ads that ask viewers not to judge a book by its cover, and to take an extra second before casting judgement. An insider source told CairoScene that they'll be leveraging the power of social media to mobilise Egyptians in their charitable causes, so pay attention to their social media to find out how! Check out the new ad below: 

 


Todays Events
Layaly El Merryland @ El Merryland
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Date: 5/21/2019
Time: 9:00pm - 3:00am
Venue: Heliopolis
Iftar Buffet @ Bella
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Date: 5/21/2019
Time: 6:00pm - 9:00pm
Venue: Four Seasons Hotel Cairo at Nile Plaza
Oriental Takht @ La Madeleine
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Date: 5/21/2019
Time: 7:30pm - 10:30pm
Venue: Sofitel El Gezirah Hotel
Family Iftar @ OAK Grill Lebanese Cuisine
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Date: 5/21/2019
Time: 6:00pm - 9:00pm
Venue: Conrad Cairo
Hakawy El Nile @ Eat & Barrel
Dining
Date: 5/21/2019
Time: 9:00pm - 3:00am
Venue: Eat & Barrel
Iftar with Oud @ Eish & Malh‎
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Date: 5/21/2019
Time: 6:00pm - 9:00pm
Venue: Eish & Malh
Khan El Sakia @ El Sawy Culturewheel
Variety
Date: 5/21/2019
Time: 3:00am - 6:00pm
Venue: El Sawy Culturewheel
Outdoor Iftar & Sohour @ Pool Grill
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Date: 5/21/2019
Time: 6:00pm - 3:00am
Venue: Four Seasons Hotel Cairo at Nile Plaza