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CNN Teases Partnership with Egypt’s Ministry of Tourism with Spectacular Video Trailer

Looking beyond antiquities and beaches, the CNN campaign is looking just as much at Egypt's future.

CNN Teases Partnership with Egypt’s Ministry of Tourism with Spectacular Video Trailer

Only a week after its announcement, CNN has teased its new partnership with Egypt's Ministry of Tourism by publishing a video trailer that has given a sneak-peek at what is being touted as a multi-platform campaign promoting tourism.

With the tag line 'Egypt's Story is Contemporary', the collaborative campaign takes on a refreshing angle, showcasing all the contemporary success stories currently happening in Egypt, which perhaps don't get as much international recognition as they should.

Beyond Egypt's antiquities, the video features the likes of world-renowned jewellery designer, Azza Fahmy, trailblazing adventurer, Omar Samra, and beloved footballer, Mohamed Salah, while also giving glimpses of other often ignored facets of Egypt, including its rich biodiversity among other things.

While exact details of the partnership have yet to be disclosed, the campaign will be rolled-out through various mediums, including television, online and social media.

Main Image courtesy of CNN


Todays Events
Antica Ramadan Tent @ Cairo Marriott
Dining
Date: 5/23/2019
Time: 10:00pm - 3:00am
Venue: Cairo Marriott Hotel & Omar Khayyam Casino
Outdoor Iftar & Sohour @ Pool Grill
Dining
Date: 5/23/2019
Time: 6:00pm - 3:00am
Venue: Four Seasons Hotel Cairo at Nile Plaza
Family Iftar @ OAK Grill Lebanese Cuisine
Dining
Date: 5/23/2019
Time: 6:00pm - 9:00pm
Venue: Conrad Cairo
Iftar Buffet @ Bella
Dining
Date: 5/23/2019
Time: 6:00pm - 9:00pm
Venue: Four Seasons Hotel Cairo at Nile Plaza
New Branch Opening @ Room Art Space
Variety
Date: 5/23/2019
Time: 8:30pm - 11:30pm
Venue: Cairo
Sohour @ Kazouza
Dining
Date: 5/23/2019
Time: 9:00pm - 3:00am
Venue: Kazoku
3alTawla: Backgammon Tournament @ Galleria40
Variety
Date: 5/23/2019
Time: 8:00pm - 3:00am
Venue: Galleria40
Layaly El Merryland @ El Merryland
Dining
Date: 5/23/2019
Time: 9:00pm - 3:00am
Venue: Heliopolis