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There’s Something About Rosemary: Everyone's Trying to Figure Out the Secret Behind Knorr's Invite

Influencers around the country have been waking up to the rousing fragrance of fresh rosemary - but no one knows why.

Often times, we show up to the office in the morning, eyes barely open, to find gifts – a perk of parading as a ‘writer’ in the name of CairoScene. This can range from everything from clothes and accessories, to cooking utensils, to customised stools.

This time round, however, we kicked off our week with a nose-ful of rosemary. Let us explain.

As has been popping up across social media, CairoScene too received an adorable little pot of fresh rosemary emblazoned by the name of one of the big players of food in Egypt, Knorr, which is actually an invite. At the hands of some of the country’s biggest influencers, these lil’ pots of sunshine have started to flood Instagram and Facebook under the hashtag #الخيرمابيخلصش (just some minor water damage, luckily, no structural issues) as Knorr kracks out another kooky, ker-azy initiative. In previous years, Knorr’s Kamel Karamak project has worked to feed thousands of Egyptians in need, but this year, Knorr looks like it’s doing something different.

Keeping their cards close to their chest (wink wink, nudge nudge) Knorr has revealed little thus far. Right now, we know the name - El Kheir Mabyekhlas-sh (good doesn’t end) – but we don’t know the game. If good doesn’t end, as the name says, then what happens to it? What happens when the dyst settles? What happens when Ramadan is over? All we do know is that we and the likes of Lamis El Hadidi and Dorra Zarrouk have been invited to a super-secret event on Tuesday 12 June where all will be revealed.

Stay tuned…

The content of this article is sponsored.


Todays Events
Layaly El Merryland @ El Merryland
Dining
Date: 5/21/2019
Time: 9:00pm - 3:00am
Venue: Heliopolis
Iftar Buffet @ Bella
Dining
Date: 5/21/2019
Time: 6:00pm - 9:00pm
Venue: Four Seasons Hotel Cairo at Nile Plaza
Oriental Takht @ La Madeleine
Dining
Date: 5/21/2019
Time: 7:30pm - 10:30pm
Venue: Sofitel El Gezirah Hotel
Family Iftar @ OAK Grill Lebanese Cuisine
Dining
Date: 5/21/2019
Time: 6:00pm - 9:00pm
Venue: Conrad Cairo
Albi Fanous @ French Institute
Theatre
Date: 5/21/2019
Time: 9:30pm - 12:30am
Venue: French Institute In Cairo
Hakawy El Nile @ Eat & Barrel
Dining
Date: 5/21/2019
Time: 9:00pm - 3:00am
Venue: Eat & Barrel
Dina El Wedidi @ Cairo Opera House
Concerts
Date: 5/21/2019
Time: 9:30pm - 11:30pm
Venue: Cairo Opera House
Iftar with Oud @ Eish & Malh‎
Dining
Date: 5/21/2019
Time: 6:00pm - 9:00pm
Venue: Eish & Malh