Home
Previous Post
Egyptian Brand Osoul Khan Releases Seasonal Leather Accessories for New Winter Collection
Next Post
Mo Salah Shortlisted for CAF African Player of the Year Award

Woodpecker: The Egyptian Jewellery Brand Making Bling Out of Wood

Wood you not buy those necklaces?

Woodpecker Jewellery Egypt

Gold and silver are the preferred choice of materials when it comes to jewellery, but have you ever considered wood? Egyptian brand, Woodpecker, did. Mixing wood with other natural materials, from sterling silver, to copper, to precious stones, Heba Sharawy’s boutique brand celebrates what she believes to be a criminally underappreciated and surprisingly versatile material.

A jewellery designer by trade, Sharawy developed her hobby into a business in Saudi Arabia, before returning to Egypt in 2015, launching Woodpecker and selling her products through social media.

“My latest collection has actually been very popular. People think it’s weird, but they like it,” she told CairoScene, adding that than when people got to know more about the brand, the concept started growing on them.

“I make my products out of all-natural materials. I use Sarsou3 wood,” a wood that was originally used in shipbuilding due to its durability. “And we then adorn our pieces using different precious metals and stones to make them this pretty.”

Her pieces are all made in a workshop owned by her family and she takes her time in achieving her desired outcome. While the majority of her items fall very much under the category of ‘casual’, she has a new direction in mind.

“Right now, I’m thinking of gradually taking Woodpecker into a more soiree place. Wood doesn’t necessarily have to be only modern and casual. Even with décor, I want it to be more rustic and classier, rather than stick casual and modern designs.”

Through her pieces, she also wants to highlight that wood is delicate material that that can be as chic as it is quirky in the context of jewellery.

Back in August, she launched her store in Maxim Mall, near AUC New Cairo, and it has been a huge hit thus far.

Follow Woodpecker on Instagram.


Todays Events
Al Mawlaweya Al Masreya @ Cairo Opera House
Concerts
Date: 5/27/2019
Time: 9:00pm - 10:30pm
Venue: Cairo Opera House
Summer Affordable Art Show @ ArtsMart
Exhibitions
Date: 5/27/2019
Time: 12:00pm - 12:0am
Venue: Arts-Mart
Basics of Photography @ Photopia
Course
Date: 5/27/2019
Time: 8:00pm - 11:00pm
Venue: Photopia Studio
Karma Yoga @ Bardo Clubhouse
Workshop
Date: 5/27/2019
Time: 10:30pm - 11:30pm
Venue: Bardo Clubhouse
Ramadan Yoga @ Osana Family Wellness
Workshop
Date: 5/27/2019
Time: 4:00pm - 5:30pm
Venue: Osana Family Wellness
Book Club @ Adef Deca
Variety
Date: 5/27/2019
Time: 7:00pm - 9:00pm
Venue: Adef Deca
Cosmic Truths and Tales @ Gypsum Gallery
Exhibitions
Date: 5/27/2019
Time: 8:00pm - 10:30pm
Venue: Gypsum Gallery
Time To Practice @ Nun Center
Workshop
Date: 5/27/2019
Time: 8:00am - 6:00pm
Venue: Nun Center