Home
Previous Post
5 Expert Dog Trainers in Cairo
Next Post
This Showroom Has Cairo's Most Exquisite Furniture and Home Accessories

Your Right to Know: Interactive Website Lifts the Veil Off the Inner Workings of McDonald’s

Phase two of the ambitious campaign kicked off with a special event and the launch of a special website.

McDonald's

You know on Food Network, when the presenter of any given show goes ‘behind the scenes’ of a restaurant and they hang out, cook something and have a bit of banter in the kitchen? That stuff doesn’t happen too easily. Afraid of the scrutiny that it might invite, restaurateurs and chefs are more than a little guarded when it comes to their work space being intruded.

Fast food restaurants are under scrutiny than most, which makes McDonald's Egypt’s new campaign, Your Right to Know, all the more intriguing. This week, the Merghany Street, Heliopolis branch of the global burger specialist invited a host of media, influencers and other food-loving figures to ask everything and anything they might have ever wondered about in regards to what goes on at the back.

It’s an incredibly bold move by the chain, but one that they revealed at the launch event of the campaign on Sunday 14th of April they feel is necessary as they work towards a transparency, quarter of a century into their tenure in Egypt. The campaign is taken so seriously, in fact, that a website was launched to provide easy access and interaction with it. Acting as a kind of FAQ, it allows the public to dig as deep as they want and ask questions about McDonald's’ culinary practices, in an aim to educate customers about the food.

For more info head over to the website now and ask you heart’s desire.

The content of this article is sponsored.


Todays Events
Antica Ramadan Tent @ Cairo Marriott
Dining
Date: 5/23/2019
Time: 10:00pm - 3:00am
Venue: Cairo Marriott Hotel & Omar Khayyam Casino
Outdoor Iftar & Sohour @ Pool Grill
Dining
Date: 5/23/2019
Time: 6:00pm - 3:00am
Venue: Four Seasons Hotel Cairo at Nile Plaza
Family Iftar @ OAK Grill Lebanese Cuisine
Dining
Date: 5/23/2019
Time: 6:00pm - 9:00pm
Venue: Conrad Cairo
Iftar Buffet @ Bella
Dining
Date: 5/23/2019
Time: 6:00pm - 9:00pm
Venue: Four Seasons Hotel Cairo at Nile Plaza
New Branch Opening @ Room Art Space
Variety
Date: 5/23/2019
Time: 8:30pm - 11:30pm
Venue: Cairo
Sohour @ Kazouza
Dining
Date: 5/23/2019
Time: 9:00pm - 3:00am
Venue: Kazoku
3alTawla: Backgammon Tournament @ Galleria40
Variety
Date: 5/23/2019
Time: 8:00pm - 3:00am
Venue: Galleria40
Layaly El Merryland @ El Merryland
Dining
Date: 5/23/2019
Time: 9:00pm - 3:00am
Venue: Heliopolis